How IT & ITES can use social media to promote their brands and influence brand management?

The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Branding is about getting the attention of your prospects to the uniqueness of the organization. The advantages of having a unique and established brand […]

How Effectively Radio can be utilized?

Radio has greater potential in mass communication than the newspaper for two reasons. Firstly, it reaches even the remote corners of the country and has no physical impediments. Secondly, it imparts language education and provides entertainment and disseminates information to both literate and illiterate listeners. Radio is under government control for fear of its misuse […]

Five Properties of Stay at Stayzilla

HOTEL – The Monarch Luxur Located 35kms from the Kempegowda International Airport, in the city’s commercial territory, The Monarch Luxur Hotel, is one of the most promising non-smoking hotels in the Bangalore city. The major attractions, close to the hotel are St.Mark’s Cathedral, M.Chinnaswamy Stadium, Cubbon Park, Samarkand, Unicorn restaurant etc., which could add memories […]

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