Social media and Brand management

Social media and Brand management

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How IT & ITES can use social media to promote their brands and influence brand management? Cognizant Technology Solutions Corp. The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding is about getting the attention of your prospects to the uniqueness of the organization. The advantages of having a unique and established brand are clarity of vision & mission, credibility, motivation for the prospects and customer retention. Social media is a communication platform that utilizes the extensive reach and power of the growing internet. Social media can be categorized as Social networks (like facebook, linkedin, Google+), micro blogs (like twitter, foursquare), Blogs (like Wordpress, Drupal), Wikis (like Wikimedia,…
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