How IT & ITES can use social media to promote their brands and influence brand management?

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The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." Branding is about getting the attention of your prospects to the uniqueness of the organization. The advantages of having a unique and established brand are clarity of vision & mission, credibility, motivation for the prospects and customer retention. Social media is a communication platform that utilizes the extensive reach and power of the growing internet. Social media can be categorized as Social networks (like Facebook, LinkedIn, Google+), micro blogs (like twitter, foursquare), Blogs (like WordPress, Drupal), Wikis (like Wikimedia, DokuWiki) and Social Bookmarking (like Google reader and Stumble Upon). Brand management involves two sets of audience, internal employees and…
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Best Features of Smooth Skin

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More than a great attire or a touch of a make-up artist, a smooth skin turns heads. Male or female, all of us wish to have a smooth skin. It is the one accessory that we are bestowed by nature, but changes as we grow. The significant features of a smooth skin are constantly interrogated. If you are still confused about “How a smooth skin looks like?” below are the important features of a smooth attractive skin: 1. A smooth skin is characterized by the pitch perfect glow that radiates and reflects positivity and makes an individual look young. 2. A wrinkle free or scar less (disease free) skin is the indication of a flawless smooth skin. 3. A well maintained skin has minimal hair growth and vaccinated at regular…
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Rich Media Solutions is the way forward

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In the present scenario, business is all about finger tips. Just with one touch, the business hit the peak or remains the same. This is the current status quo of the global business environment. It can be rightly said “digital” is the way forward. It is not enough to have your presence in the digital media space, but it is also necessary to make the best use of the same. Hence the concept of videos or rich media solutions comes into existence. To more precisely confirm, rich media solutions is the way and hence it is essential that every business organization knows the nuances of video operations. As we talk about how important are video operations, it can be justly mentioned that “Rich Media Solutions or Video Operations” is one…
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How Effectively Radio can be utilized?

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Radio has greater potential in mass communication than the newspaper for two reasons. Firstly, it reaches even the remote corners of the country and has no physical impediments. Secondly, it imparts language education and provides entertainment and disseminates information to both literate and illiterate listeners. Radio is under government control for fear of its misuse and powerful influence. There are indications that soon we will have privately owned radio stations with their own programs of broadcasts all over the country. The range of programmes includes a wide variety of educational, cultural and entertainment items, aimed at a broad spectrum of classes of people. The language used in radio impacted the previous generation very much. News broadcasts introduced chaste language, closely modeled after the written variety. The newsreaders introduced standard pronunciation…
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Maneuvers of Rich Media Solutions

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What will you prefer, a classified advertisement in a newspaper or 30 seconds advertising video for any product? Which one will you like more? Which will have greater impact? With the changing needs of the end users and shifting trends in marketing, “Video or Rich Media” have become the most influential and powerful medium of communication. Video Advertisements craft an image in our minds. It tends to linger in our thoughts. Have you ever been curious about, “How videos viewed on YouTube or any other web page exists or processed? How is it maintained?” Did you know, there are specialized departments which manage these videos for any company? Did you know video cataloguing is emerging as the most demanding skill and art in the current market scenario, contributing to a…
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Debugging the Coder’s Life in India

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An article in the Economic Times reveals that between a fifth to a third of the million students graduating from the India’s engineering colleges run the risk of being unemployed. According to Aspiring Minds, a research firm, a study in 2012 discloses the fact that, less than a fifth of India’s engineers possess the necessary skills required at any IT firm. These are just a few examples of studies. There is an endless list to it. Some have good knowledge, few possess good grades and others have the skill. But one thing common to most of these software engineers is – ‘Unemployment’. The above mentioned scandalous statistics clearly demonstrate the sad state of the software engineers in India. It is essential to know, where you stand in the market, your…
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Data is the new currency in an IoT led world

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Internet of Things (IoT) and Data Currency are the buzzwords of business organizations in 2016 and will continue to be one in the near future. A technological and digital revolution is about to happen impacting our day to day lives. In short, IoT paves way to establish an integrated network that would not only connect the computers, laptops, TV, tablets, etc., but also other devices such as refrigerators, thermostat, home alarm systems etc. contributing to a digitized, safe and secure environment. The Internet of Things is evidently the most cutthroat arena for business organizations. IoT is all about data, devices, and connectivity. Data being the first element, denotes the most crucial step in the course of establishing IoT systems. Data is available everywhere. But this data needs to be polished…
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Homestay Host – Lucrative Offbeat Sustenance

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The way economy is grooming up to, there is no guarantee what the future will bring. Times are uncertain, jobs can be hard to find. For most of us, money is pretty tight, predominantly when you have a few of mouths to feed. To see the bigger picture of your future, being a Homestay host family can make a significant difference to your financial position. It’s not a difficult task to become a “Homestay Host”. Do you have a spare bedroom or an apartment, available in your house? Would you like to share your culture and experiences with others while simultaneously learning their culture? Are you a sociable person (not necessary, yet an added advantage)? If yes, forward your thoughts about becoming the Homestay Host. It’s a tough task at…
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Five Weekend Getaways in Bangalore

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Did you have a busy, yet boring week? Are you feeling exhausted with the monotonous corporate life? Do you want to do something exciting, challenging, yet relaxing activity this weekend? Here are few weekend getaways in and around Bangalore. You can seek them according to your tastes. 1. Kurudmale (Religious Trip): Located in the Kolar district of Karnataka, at a distance of 118kilometers from Bangalore Airport, Kurudmale is one of the famous pilgrim spot. It was once the capital of the Hoysala dynasty. The Lord Ganesha statue, is 12feet long and 6-7 feet in width. The temple was built around the idol by the Vijayanagara kings. The name itself is derived from the words “Koodu and Malai”. This literally means meeting place'. The interesting aspect about this temple is built…
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Five Properties of Stay at Stayzilla

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HOTEL – The Monarch Luxur Located 35kms from the Kempegowda International Airport, in the city’s commercial territory, The Monarch Luxur Hotel, is one of the most promising non-smoking hotels in the Bangalore city. The major attractions, close to the hotel are St.Mark’s Cathedral, M.Chinnaswamy Stadium, Cubbon Park, Samarkand, Unicorn restaurant etc., which could add memories of your stay. The major amenities offered, besides the warm comfort, is the instant room service for every query, free high speed internet, fitness centre with gym, laundry service, baby sitting, etc., The hotel is people friendly providing means of access to wheelchair. Besides this, they provide a complimentary breakfast for the guests. The price range (per night): ₹3,436 - ₹4,278. RESORTS – Radiant Health Resort Sharing its fence, with the famous Bannerghatta National Park,…
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